Ireland's National radio station, Today FM, launched a new outdoor media campaign in March 2005 especially to boost the profile in the Capital. As part of the advertising media selected, 3 Dublin Bus vehicles have been branded in " PIMP MY BUS " allover liveries with bright coloured background. Two Donnybrook & one Conyngham Road vehicle will be used in the allover promotion.
Donnybrook based WV 10, a Wright Crusader Volvo B6BLE is seen around Dun Laoighre on route 59 which operates to Mackintosh Park, in the new PIMP MY RADIO livery.
The PIMP MY RADIO campaign is based on the popular American PIMP MY RIDE tv show.
Rear view of WV 10 on layover at Dun Laoighre Station.
Note the extra twin exhaust pipes, just what a PIMP BUS needs...
Donnybrook based Volvo Olympian RV 328 has also been treated to the new PIMP MY RADIO livery, being more dramatic. Seen operating on orbital route 75 from Dun Laoighre to The Square Shopping Centre in Tallaght. All above photos Sat 5th March 2005.
As well as the allover liveries, Dublin Bus T frames are included in the promotion, profiling some of the DJ's with the station, including Ian Dempsey, Ray D'Arcy & Matt Cooper.
Donnybrook Olympian RV 583 operating a City Centre- Ballsbridge shuttle for the Ireland-England Rugby match.
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